Open....
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|---|---|
| Open.... | |
| Launch date | July 1999[ citation needed ] |
| Discontinued | October 2001[ citation needed ] |
| Succeeded by | Sky Active |
| Service | |
Open.... was the first interactive service to be launched on the Sky Digital platform in the UK, doing so in July of 1999 with the 2.5.9 firmware update for Sky Digiboxes.[ citation needed ]
Features
Open.... introduced a myriad of features to the Sky Digital television platform, utilising the Digibox's connection to satellite and phone line: the latter of which used a 33.6k dial-up modem that was included as standard in every Digibox.
- Online shopping with partner retailers such as Asda, Woolworths, Comet, Dixons, WHSmith and Electronics Boutique[ citation needed ]
- Online banking and payment processing by HSBC[ citation needed ]
- Interactive travel brochures and booking by Thomas Cook[ citation needed ]
- Interactive television advertisements enhancing user experience during ad breaks[ citation needed ]
- Interactive games: originally a lineup of six games, which has since expanded to include more[ citation needed ]
- Offers and rewards exclusive to the Open.... service[ citation needed ]